SWOT & Etop analysisCollege desh baghat mgt (mandi gobindgarh) A VIEW SWOT & Etop analysis MBA Strategic Management Unit II(2). Environment Threat and Opportunity Profile (ETOP.) Meaning of Environmental Scanning: Environmental scanning can be defined as the process by which. Etop in strategic management pdf. Need for greater strategic thinking felt. Trends Probability of Occurrences Impact on strategies S1 S2 S3 T1 T2. Etop analysis.

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Ironically, stronger organizations on be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead.

Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions. Approaches and Techniques Used for Environmental Scanning. And finally the strategy manger uses his anaoysis to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

ETOP Analysis

What is a business integration strategy? Unlike the external environment of a business, the internal environment can be controlled. Matrix Structure suits businesses with diverse products and diverse markets. Customer preference for motorbike, which are fashionable, easy to ride and durable. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.

A company that bungles or ignores its image is likely to encounter a variety of problems. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions.

Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political and legal systems in foreign markets and economic downturns.

As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. The optimum level of flexibility should be maintained.

Environmental Threat and Opportunity Profile (ЕТОР)

GE specializes in growth areas such as drilling equipment and compressors. Once an organization gets into reputation problems, it goes on growing like weeds in wnalysis garden. This would enable managers to violate strategies when it is necessary. When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.


The Champa flower November 7, The main business of the company is in Motor Bike manufacturing for the domestic and exports markets. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected.

Since the company is an established manufacturer of motorbike, it has a favorable supplier amnagement well as technological environment.

Some opportunities can be foreseen, such as being able to expand a franchise into a new city. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities.

Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

Narendra Modi government is planning to set up several power plants. However, managing the strengths of internal operations is the key to business success.

Global Competitiveness Index for igniting economic growth. It is considering setting up gas based power generation projects in anlysis like- Madhya Pradesh, Odisha and Uttar Pradesh. Matrix Structure suits businesses with diverse products and diverse markets August 6, Leadership matters a lot in controlling the internal environment.

Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. The external environment consists of customers, government, economy and competition. For company to function very well and to be productive to its maximum standard effective strategy should not be impeded.

Leave a Reply Click here to cancel reply. A summary ETOP may only show the major factors for the sake of simplicity.


ETOP-Environmental Threat and Opportunity Profile

Business environment analysis is a regular business feature. ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal managemeny to key people within the corporation or organization.

It can also take advantage of the high exports potential that already exists. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, egop, the financial community, and the general public. Industry Analysis is a strategic tool April 20, Efforts should be taken to make assessments more objective wherever possible. Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.

Oil and gas majors like Cairn, ONGC and Reliance have lined up managment for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth.

ETOP Analysis – Dr. Vidya Hattangadi

It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead. This is achieved by brainstorming. Log into your account. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the amnagement. Methods, Techniques and other Details.

Each of the major factors sgrategic to a particular sector of environment may be divided into sub-sectors and their effects studied. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact managemenr each sector on the organization.

When organizations can think far ahead, they can create some opportunities. Sometimes very micro and neglected issues mar the strategy.