GRZEGORCZYK MARKETING BANKOWY PDF

GRZEGORCZYK MARKETING BANKOWY PDF

numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Its aim is to improve the system of internal communication and responsiveness to the needs of others.

EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

Punkt zwrotny nowoczesnej firmy. There are many different measures for bank marketing activities: Pay the publication fee and send a proof of payment. Vol 24 No 5 It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects.

Abstract This paper presents the role played by staff especially in service companies. Customers evaluate the quality of the marksting intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. Vol 20 No 1 It is an important strategic element of any organization.

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Formats and Editions of Marketing bankowy []

Scientific Journal of Polonia University. Marketing w teorii i w praktyce. Pluta — Olearnik, M. Prices were established more frequently on the basis of price competition and demand. Skip to main content Grzegorczyj to main navigation menu Skip to site footer.

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing.

STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE

Main page About edition Search the website Instructions for authors Editorial board Contact information. The importance of human resources has accelerated the development of internal marketing.

However, users may print, download, grzegodczyk email articles for individual use. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

We see employees as internal customers. However, remote access to EBSCO’s databases grzegorcztk non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.

Browse By Issue By Author. Marketing activities of banks implemented since the mid- 90s over time become grezgorczyk professional. This abstract may be abridged. The example of the design of materials Authorship Statementon the Submitted Paper.

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Scientific Journal of Polonia University20 1 Open Science in Ukraine – site development for scientific journals. Vol 25 No 6 No warranty is given about the accuracy of the copy. Fees and commissions were of increasing importance grzegorvzyk banks. One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

Users should refer to the original published version of the material for the full abstract. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization.

Vol 29 No 4 Remote access to EBSCO’s databases is permitted to patrons marketijg subscribing institutions accessing from remote locations for personal, non-commercial use. Wydawnictwo Akademii Ekonomicznej w Poznaniu.