A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies. International expansion – Jollibe case. 1. Case study: Jollibee Foods Corporation Email: @ NonstopWorld academy. By Arra B. Francia, Reporter. JOLLIBEE Foods Corp. (JFC) is putting up stores globally this year while scouting for new acquisitions, in a.

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The issue now is about outsourcing, on what kind of work can the company outsource…the trend globally now is outsourcing. This opportunity will open the door for Jollibee to claim prestige and publicity in mainland U.

The case illustrates the strategic and organizational pressures that result from facing numerous unanticipated pressures in a company that lacks the resources, capabilities, and management experience to deal with them. Jollibee had grown quickly having a total of stores worldwide by the end of year Go to advanced search. Bartlett and Paul S. Besides a would-be franchisee was very interested to invest a significant capital to support the target critical market mass of 20 stores and was planning to negotiate with a major petroleum retailer to open stores in a number of service stations around the country.

View our pricing guide or login to see prices. The case describes Jollibee’s six-year international expansion history and the lessons the company has learned. Comparison of the years shows that there was an improvement from to ; apparently, it was decreasing in the subsequent years. Tingzon needs the support from the different departments in both the Domestic side and the International Division in order to succeed in the international arena.

Noli Tingzon has an inherent point of view about Filipino work culture.

Jollibee foods corporation international expansion case stud by john escalante on Prezi

There is a need to hire local store workers to cater to customers who could not speak English well to ease and make them feel comfortable choosing the menu or giving orders. Filipinos abroad have a chance to directly mingle with foreign friends and provide free advertising for Jollibee by word of mouth. They are willing to transfer their management expertise to them in order to facilitate new outlets in becoming self-sufficient and profitable.


Learning to Ride Abroad Christopher A. My account New to us? The Yushan case was specifically developed for international management and international business courses, but it can also be used in competitive strategy, corporate strategy, and general management programs.

Log In Sign Up. The International Division was seen by their domestic counterparts as lavish spenders and unorthodox yet inexperienced newcomers. Noli Tingzon has just assumed the Head of International Division position for a few weeks; thus, he needs some internatoonal to learn the in and out of the company before he can fully function. Jollibee Foods Corporation B: Cite View Details Purchase.

Tingzon, has been appointed by TTC. Apparently, Tingzon has to deal with the international expansion problems passed on by his predecessor.

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. BartlettRachel Gordon and John J.

Jollibee ramping up global store expansion | BusinessWorld

Technology and Operations Management. On the contrary, his new position in JFC requires him to do the other way — to crack offshore markets which he may not be very expansjon with. The site will provide the best opportunity for Jollibee to gain visibility and branch recognition among Hongkong locals since the store will reside in the heart of the city where traffic is high. The Case Centre is dedicated to advancing the case method internaational, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.

Cite View Details Purchase Related. Learning to Ride Abroad.

Finance Globalization Health Care. The listed firm also remains on the lookout for potential acquisitions that will help grow its international store network.


Read our privacy guidelines. Bartlett and John J. You can change your cookie settings at any time but parts of our site will not function correctly without them. The manager’s strategy has yielded disappointing financial results so far, corpoeation he and company executives disagree on the cause and next steps.

Register Product search Getting started Search for teaching materials Try something new. Remember me on this computer. Of this, P7 billion will be allotted for new stores and renovations, while P5 billion will be for commissary investments. Business and Environment Business History Entrepreneurship. The company initially said it could reach the target by orbut is now deferring the target to to since the local market is also dorporation expanding.

Help Center Find new research papers in: This means that currently, JFC has no sufficient funds to support expansion. Please find below the full details jolllibee the product you clicked a link to view. Market Brief Case Christopher A. The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Access this item You must be logged in to access internationql copies.

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JFC is putting up stores globally this year while scouting for new acquisitions, in a bid to have an equal contribution in sales from the local and international segments by Font Size A A A. Inhernational initial struggles with maintaining product supply and customer support are also complicated by regulatory pressures and shifting reimbursement rates. Lafkas This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry.

The Mexican market is so huge.