Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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YouTube has taken the place of TV ads.

How to Tap into Social Media — A Summary of Groundswell

The audible is dated – outdated by a few years worth of information. Enabling your company to respond to change quickly — especially when talking to and supporting your consumers — is essential for business success.

Corporate executives struggle to harness the power of social technologies. Best Buy almost accidentally enabling employees to help each other — and in turn increase productivity — through its Blue Shirt Nation program. Groundswell is basically the idea that customers are now able to share information rapidly and easily and in order for a business to succeed they need to tap the ideas and opinions of their customer in order to thrive and remain competitive. After all, a technology called Twitter is relegated to single page.

Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company’s public image.


The biggest piece of advice from the authors is the consideration you must pay to how listening, talking, energizing, supporting, or embracing ebrnoff audience can reach the outcomes you and your audience hope for. Page 1 of 1 Start over Page 1 of 1.

The groundswell spread marketing messages through Digg and YouTube with a grokndswell budget and little marketing experience. May 08, Rob Kall rated it it was amazing. English Choose a language for shopping.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Goundswell below my initial review. Other companies have been able to listen to and talk with the groundswell by building their own online communities. It’s an unstoppable groundswell that affects every industry — yet it’s ki utterly foreign to most companies running things now.

Mar 31, Aldis Erglis rated it it was amazing. Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This strategy is not right for every organization. It’s good to know that there’s someone from the old school of doing business who gets it.

But most of the lessons are less well known and thus especially relevant in informing a business’s approach to social media: They give numerous examples of tools Groundswell is a great book to help people understand the revolutionary social technology changes that are occurring, why they are happening, and how to tap into it and transform your business.

From Wikipedia, the free encyclopedia. This has been a long post on the What and How of creating a social media plan written by Li and Bernoff. Nov 03, Levi rated it really liked it Shelves: They interact with their clients and environs from completely dissimilar perspectives yroundswell the strategies for communicating to their respective audiences can not be casually interchanged.


Once you understand what your audience is currently doing online you’re ready to define which of 5 social media tactics will meet your organizational objectives:. The four primary areas of discussion are listening, talking, energizing, and embracing. This website was set up by the PLAN Institute to help people with temporary or permanent life challenges to coordinate the network or friends and family around them for support.

They created Tyze to support their organizational imperative, “…create networks, develop resources, cultivate innovation and lj thinking to foster the contribution of people who are isolated and marginalized. Estimate the ROI return on investment.

Groundswell: Winning in a World Transformed by Social Technologies

Critics are those people who rate products and write reviews, respond to posts, or videos. Other questions also need to be addressed.

In no small part, online activism drove powerful community opposition. East Dane Designer Men’s Fashion. I have to question, how have the authors gained some of the knowledge they have and who are they to really set the standards for social media?

It’s written in their language but remains quite readable. Who bernofff lead the charge?