Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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Branding is like a religion. There is not much point in libri this type of pop-sci non-fiction if the conclusions presented don’t seem at least reasonably trustworthy and the author credible.

Buyology by Martin Lindstrom | : Books

Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. According to Lindstrom, that kind of choice takes place only unconsciously, as in his world I choose Jif peanut butter because my subconscious remembers that “choosy moms” choose it.

Feb 21, Dinah rated it did not like it Shelves: Among the long-held assumptions and myths Buyology confronts: We revere religious icons and admire brands with the same part of our brain now give me five hail Nikessound and smell are more potent than image, and a ritual can save an otherwise uninteresting product think a lime in a corona, or fries in a wendy’s frosty. View all 6 comments.


Humans have a predisposition to stories, and to brands. Come le aziende orientano i nostri consumi.

Buyology – Wikipedia

Given, I’m only 2 chapters and the foreword in, but not loving it. Dettagli Soggetto a termini e condizioni. My predilection to pack lightly meant that Buyology was the only book that accompanied me on a trans-continental, 17 hour flight. If this sounds scary, well, it kind of is, and Lindstrom is careful perhaps too careful to calm his readers’ fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward.

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Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, martij might presume Buyology would be the perfect blend of the two worlds. The correlation between branding and religion is quite interesting, and so is the idea of “creating rituals” Learning to become more aware of how unconscious desires motivate our buying behavior will become an important marketing tool and Buyology can certainly help in gaining such awareness.

Aggiungi i tre articoli al carrello. Buyology offers a different approach in discovering the “truth and lies about why we buy”.

Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.

His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Capire i desideri nascosti dei tuoi clienti. Consumers found it difficult to differentiate among many cars, all of whom used the same glitzy, fast-car type advertising.


Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix mzrtin ad budget for the new year. Visualizza tutte le applicazioni di lettura Kindle gratuite.

Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what llibro learn in the next.

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Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Stay in Touch Sign up. As the camera pans around to the back of her head, you see what is making her smile, what perhaps she is thinking. There are no discussion topics on this book yet.

Lindstrom debunks some myths about advertising and promotion. Non svela alcun segreto del marketing. My favorite buyoloogy them?

Sex in advertising is about wish fulfillment. This book lights the way for smart marketers and entrepreneurs.